Daniel Beckerman and Simon Beckerman publishers of PIG Magazine, along with Sean Beolchini founded SUPER by RETROSUPERFUTURE in 2007 when they realized that there was no eyewear brand that represented a certain type of fashion culture:
“All the companies today are interested in…standard and established markets. What about all the other street couture brands? …Nobody was playing fun in eyewear like the great expressions you can see in the clothing business. All shades were black, tortoise, grey and maybe some white or red, that’s it…where are the shades for me and my friends?!?!” Designed and hand made in Italy with lenses by Zeiss, Super’s goal was to give people the best quality at the most reasonable price.