Designed and manufactured in its workshop in the French Jura, TAG Heuer Avant-Garde Eyewear’s pioneering lines are world-renowned for their advanced design, innovative materials and ergonomic engineering. Like its watchmaking counterpart, TAG Heuer Avant-Garde Eyewear draws upon an active engagement in the world of sports for inspiration.
The seamless aesthetic of the frame’s invisible hinges and straight Elastomer stems is based on concrete wearability – comfort, lightness and responsiveness to the demands of daily life and sports performance. Numerable patents and prestigious industry awards recognize the rigor of this design philosophy that fuses function and refinement.
Advanced composite materials and those borrowed from the highest standards of Swiss watchmaking, such as 316L Stainless Steel, inspire innovative design solutions for greater comfort and operable efficiency. Beta Titanium and Carbon are exceptionally lightweight while Elastomer allows ultimate ease in enhanced ergonomics. Fine leathers such alligator, calfskin, and python add a rich and natural finish to the frame construction.
Eyewear is built for action, maintaining peak performance even in the most extreme conditions. Leading athletes work closely with the in-house design team to forge adaptive innovations for superior ergonomics.
The company came to life in 1860 when Edouard Heuer set up a watchmaking workshop in St. Imier in the Swiss Jura region. TAG stands for Techniques d’Avant Garde. TAG Heuer released their first eyewear in 2002.