Posted on

Etnia Barcelona Trunk Show

Etnia Barcelona Trunk Show at Dan Deutsch West Third

We invite you to experience the whole range of styles and signature colors from Etnia Barcelona, all in one place. 

Between their collections, Etnia has something for everyone.  Originals is comprised of colorful frames for people seeking to express their creative side. Vintage focuses on lovers of the classic form.  And Etnia’s Advanced collection, which is designed with innovative materials and techniques, is extremely light and comfortable. Etnia even has a smart and fun collection for kids, too!

This one-day event is a rare opportunity not to be missed.

Saturday January 27th 12-4pm
Dan Deutsch Optical Outlook | West Third
8358 West Third St
Los Angeles, CA 90048

(323) 658-6181

RSVP encouraged
Refreshments served
Special pricing during the event


Posted on

Oliver Peoples S/S 2014 Trunk Show

Lydia Hearst wearing Oliver Peoples Artie for Dan Deutsch Optical Outlook Studio City trunk show announcement

Lydia Hearst wearing Oliver Peoples  Artie for Dan Deutsch Optical Outlook Studio City trunk show announcement

Please Join Us for a Very Special Event


Trunk Show featuring the latest eyewear from Oliver Peoples. We will previewing every frame in every color from the Oliver Peoples S/S 2014 collection, as well as their new California-inspired line West.


May 31st, 1-4pm


Dan Deutsch Optical Outlook Studio City


You can join the event now on FACEBOOK or G+!


Posted on

Masunaga presents #WhatsYourCraft

Masunaga has been hand crafting eyewear in Fukui, Japan since 1905.  The care and dedication to quality they feature is of a level rarely seen in the optical industry, and in honor of them entering the American market, Masunaga and DDOO partnered to showcase nine top craftsmen in Los Angeles and ask them, “What does craftsmanship mean to you?”

And you can get involved, and even win prizes!  Post a pic of you & your craft to Twitter or Instagram with the hashtag #WhatsYourCraft and you could win a free pair of Masunaga frames, or any one of multiple amazing prizes featuring the internationally acclaimed craftsmen featured in our series.


Posted on

From the Vault: A Very Special Vintage Eyewear Event

Vintage Eyewear Video Thumbnail

Epic Vintage Eyewear Event

Due to overwhelming demand, Dan will be releasing a selection of his rare and vintage eyewear collected from around the world and over the years, to the public, for the very first time.

And so, we invite you to join us in a celebration of the art of eyewear and fashion history from the 60’s, 70’s, 80’s and 90’s.

“There are hundreds of frames that we’ll be looking to place into loving, stylish new homes,” Dan says, bittersweet.

When: February 1-3
Where: Dan Deutsch Optical Outlook | West Third Street.
8358 West Third St. 323.658.6181

Video Update

Who’s who: Notable Designers from the History of Eyewear

Vintage eyewear include designers Oleg Cassini, Cazal, LaFont, Robert La Roche, Emmanuelle Khahn, Laura Biogitti, Valentino, Ted Lapidus, Jean Paul Gaultier, Alain Mikli, Silhouette, Optical Affairs Christian Roth, Anne Klein, Liz Claiborne, Persol, Versace, Ray-Ban and more.

Sale items reflect a range of styles from the decades like small circles from the 60s, classic aviators, rimless, and oversized disco styles from the 70s; python-trimmed sunglasses from the 80s’s.

Dan wouldn’t say goodbye to his babies without a proper farewell. He will be on hand to dispense fashion advice, make adjustments, and help find the perfect fit for every face.

“This really is a can’t-miss event,” he says. “These are unique, irreplaceable gems…one of a kind pieces that–once they sell–will be gone forever.”

Posted on

On Tap – Guest Bartending at the W Los Angeles-Westwood for UNICEF

W After Work. Dan Deutsch Optical Outlook; And Full Picture Public Relations; DJ Set by Adrian Vera. 7/25/2012 7pm-10pm Whiskey Blue at W Los Angeles-Westwood

Your favorite opticians pouring your favorite drink. A worthy cause. One night only.

Join the Dan Deutsch Optical Outlook crew, Full Picture Public Relations as we take over the main bar Whiskey Blue at the W Los Angeles – Westwood on July 25th 7-10pm. A portion of the proceeds will go to the UNICEF Tap Project, a dynamic movement that affords everyone the opportunity to help provide the world’s children with safe, clean water.

DJ Set by Adrian Vera.

We would love to see you there!


W After Work. Dan Deutsch Optical Outlook; And Full Picture Public Relations; DJ Set by Adrian Vera. 7/25/2012 7pm-10pm Whiskey Blue at W Los Angeles-Westwood

Posted on

Oliver Peoples Trunk Show Studio City

Dakota Johnson wearing Oliver Peoples model Parsons

Dakota Johnson wearing Oliver Peoples Parsons schoolgirl with glasses


Mosley Tribes, Paul Smith Spectacles & Oliver Peoples Trunk Show

Come and get a look at the sizzling Oliver Peoples Summer 2012 collection, featuring Braverman, Mande and Olivia. There will be music, refreshments, gift bags with purchase, and special pricing during the event.


Dan Deutsch Optical Outlook Studio City
12050 Ventura Blvd
Studio City, CA 90069


Saturday, June 16th 12-4 PM


We’re giving away a little something just to get in the mood.


Posted on

Oliver Peoples Trunk Show

Oliver Peoples, the Soloist

Oliver Peoples, the Soloist

Paul Smith, Mosley Tribes, Oliver Peoples Trunk Show

Dan Deutsch Optical Outlook, Manhattan Beach
904 Manhattan Ave
Manhattan Beach, CA 90266

Weds November 16th, 5-9pm

In conjunction with the Downtown Manhattan Beach Holiday Open House and Pier Lighting

Music by DJ eTunes
Wine bar by Bacchus Wines
Gift bags with purchase

Posted on

Academy Awards

Will you be attending the Academy Awards on Sunday?  Whether you’re the host, like this year’s James Franco or Anne Hathaway, an underdog nominee, like Winter’s Bone producers Anne Rosellini and Alix Madigan-Yorkin, a guest or even a seat-filler, you will want to take some extra steps to make sure your eyewear is picture perfect.

Anne Hathaway in Barton Perreira Preston available at Dan Deutsch Optical Outlook
Anne Hathaway in Barton Perreira

If you are wearing glasses to the event,

  • Make sure your lenses aren’t scratched.  If they are, get your lenses replaced (there may still be time!) Make sure to have anti-reflective coated lenses so that your eyes come across clear and bright.
  • Make sure the frames and lenses are clean.  Have the glasses ultrasonically cleaned by a professional in advance.  At the very least bring a micro-fiber cleaning cloth with you and if possible a small bottle of cleaner especially formulated for anti-reflective coatings, as well. Anti-reflective lenses can easily smudge and you can’t have that!
  • Make sure the frames are adjusted properly.  You want to be comfortable, and you want to make sure your glasses are properly fitted and not crooked.  It’s normal for eyewear to come out of adjustment over time, so come in close to the event to make sure everything is perfect.  A full adjustment will include making sure any screws are properly tightened.
  • Bring a spare.  Slip a second pair into your inner coat pocket or clutch.  Wardrobe malfunctions can happen to the best.  The backup pair can be exactly the same or something different for an instant costume change.

When selecting eyewear for the Academy Awards, make sure to coordinate your glasses with the rest of your outfit. Glasses are jewelry to the face.  Don’t let them be an afterthought.  Sunglasses are ok on the red carpet, but make sure the lenses aren’t too dark.  You want the power of your eyes to come through.