Posted on

Varilux X

Varilux X represents the latest design in progressive lenses from Varilux. Compared to earlier designs, the Varilux X improves vision at arm’s length reducing the need to tilt your head to find focus. Transitions from near to far are improved. And feelings of off-balance are reduced or eliminated.

Varilux X is one of many progressive lenses that we offer. Ask us if Varilux X is right for you.

Posted on Leave a comment

Benedict 59 Giveaway

Oliver Peoples Benedict 59

We’re so excited about our upcoming Oliver Peoples trunk show that we decided to host a giveaway. The prize is one of our sexiest aviators, the Oliver Peoples Benedict 59 in Black Chrome with G15 Polarized lenses ($450).

Oliver Peoples Benedict 59

To enter simply follow @dandeutschoo on twitter and tweet:

I want to win Benedict sunnies from @dandeutschoo! @oliver_peoples TrunkShow Sat 6/16 12-4p Studio City

before Midnight June 15th.


We will pick a winner at random on June 16th. The winner must pick up the sunglasses in person at our Studio City location before June 23rd, otherwise another winner will be chosen.

Posted on Leave a comment

Dior Fall Winter 2011 /2012

Dior 3228 Havana with Gold

Tradition dictates that Europe receives the latest fashions first, followed by the United States after a sometimes excruciating delay. This year, for the first time, simultaneous with their European release, Dior has shipped their Fall collection to a select number of retailers in four US cities. We are honored to be one of the few places in the US where the Dior Fall Winter 2011 2012 collection is now exclusively available.  This season’s collection includes Diorgraphix 1,2 and 3, as well as CD 3228. Dior Homme is made up of Black Tie 132s, 135s, 136s and 139.

Dior 3228 Spotted Havana with GoldCD 3228 is distinguished by the House of Dior’s iconic Godron decoration, the parallel fluting inspired by detailing on a Louis XVI chair in their Haute Couture Salon in Paris. Continue reading Dior Fall Winter 2011 /2012

Posted on Leave a comment

Glasses for Kids

A young girl with chin resting in hands wearing glasses with clear framesDid you know that our UCLA location specializes in fitting glasses for kids?  Meet our little friend Sofia wearing 2.5 by Eyephorics, one many brands we love for kids.  2.5’s are great because of they’re so extremely lightweight, durable, flexible, have no screws, and the lens shapes and sizes are infinitely customizable.  The clear color of this frame allows Sofia’s natural beauty to shine through, but there are 34 other colors to choose from. Many thanks to Sofia’s dad for sending us this photo.

Posted on 1 Comment

Dan Deutsch S/S 2011 Collection: Gabe

One of the newest frames to arrive in our shops is this classic-inspired design from the Dan Deutsch S/S 2011 Collection.

Gabe in three colors

Although the frame has just arrived, it’s already generated a warm welcome. The large, square frame with sculpted browline, articulated bridge and refined temple makes a subtle fashion statement.  Available in Tortoise/Khaki, Crystal Sand, Olive/Tortoise and Black.

This one is called, in memoriam: Gabe.



Posted on Leave a comment

Blank Check for Good Looks

Some months ago I was fortunately enough to be assisting Paul Anka in my Beverly Hills store.  When the time came to pay, Anka hands me a blank check–no “Dan Deutsch,” no “Optical Outlook,” no dollar amount…nothing but an autograph.   “Paul,” I say. “Can I take this and go buy a boat?” He just turns around and smiles.

All I can say is, I’m really enjoying my new boat. Thank you so much, Paul Anka!

Posted on 1 Comment

The Perfect Holiday Gift

We’re crazy about La LOOP necklaces for eyewear, and we think everyone on your holiday list deserves one this year….the perfect holiday gift. Here’s why:

  1. They’re functional art.  (A true museum piece – watch the video above for the story)
  2. They’re the perfect gift for someone who has everything (who doesn’t lose their glasses?)
  3. They work well for men or women. (Brad Pitt, Rod Stuart, Demi Moore and Heidi Klum all wear them.)
  4. They come with a luxurious red satin box that will put a smile on anyone’s face.
  5. There is one for everyone on your list.  Styles range from sporty to elegant to hip and are crafted with materials ranging from leather and sterling silver to exotic corals and woods. Prices range from $29-$500+
  6. Jewelry is easier to give than glasses (and everyone loves getting jewelry!)
  7. You have an opportunity to meet the artist and create your own custom piece. (Want to add a sweetheart’s initials or your mother’s birthstone? Read on after the jump.)

La Loop braided necklace


La LOOP Trunk Show / Meet and Greet with designer Elizabeth Faraut.  The entire line will be available for immediate purchase.  In addition, this is a unique opportunity for you to be able to design your own custom necklace, during the event times ONLY.


Thursday, December 16th, 2-4pm
Dan Deutsch Optical Outlook | West Hollywood
8555 Sunset Blvd
West Hollywood, CA 90069
Friday, December 17th, 12-2pm
Dan Deutsch Optical Outlook | Beverly Hills
437 N Bedford Drive
Beverly Hills, CA 90210
Woman and Man wearing La Loop necklaces with sunglasses and holding hands

If you want to buy before the event or shop at a different location, don’t worry: all Dan Deutsch Optical Outlook locations regularly stock La LOOP.