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Summer 2015 Campaign Video

We try to bring you photos, video and news from the optical designers around the globe but sometimes we like to bring you a little promotion of our own.  Recently, DDOO created a new video to showcase some of our favorite lines, shot in some of our favorite LA locations: Royce Hall at UCLA, in a convertible driving down Sunset Blvd., and in the sand at Manhattan Beach.  The film features eyewear by Mykita, Barton Perriera, and Dan Deutsch Eyewear.

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Brilliant Round Mykitas

Round Mykita Sunglasses in striking purple blue as seen at Dan Deutsch Optical Outlook West Hollywood

Round Mykitas

Round eyewear has been all the rage these days, and no one is doing it better than Mykita. These round sunglasses seem to jump right off the shelf, due in no small part to their brilliant purple blue color.

Round Mykita Sunglasses in striking purple blue as seen at Dan Deutsch Optical Outlook West HollywoodRound Mykitas shown in profile at Dan Deutsch Optical Outlook West HollywoodRound Mykitas in Purple Blue at Dan Deutsch Sunset Blvd

Round and Around We Go

If you prefer something a bit softer, Mykita has designed another pair of round sunglasses in plastic, pictured here in a creamy caramel. Round Mykitas in Plastic at Dan Deutsch Optical Outlook Round Mykita Sunglasses

 

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An inside look at Mykita’s craftsmanship – VIDEO

inside look at mykita craftsmanship

New Making-Of Videos from Mykita

Mykita just released a series of videos that allow us an inside peek — not only into their creative process, but into the manufacturing process as well. Their impeccable craftsmanship and creative ideals carry through to these videos – detail oriented and engaging. Have a look at the elegant way craftsmanship and technology – the human hand and the machine — come together in the Mykita Haus in Berlin.

The first of several “making of” videos, this one shows us how the metal frames come to be, in this case the Mykita Coco.

The making of Mykita acetate frames follows with the genesis of the Mykita’s Wynona.

In 2007 Mykita introduced their proprietary material Mylon. In perhaps the most dramatic video of the lot, the Mylon frames emerge science-fiction like, from the ether.

And finally, a glimpse at life at the Mykita Haus. What’s it like to

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Jet Set

Mykita x uslu airlines Jet Set all colors

Mykita x uslu airlines Jet Set BOB in neon yellow

Matching sunglasses and nail polish….why has no one come out with this sooner?  Leave it up to Mykita to team up with Uslu Airlines (the cosmetics company, not an actual airlines) for this brilliant collaboration they’re calling: Jet Set.

The two aviator styles BOB and EVE, named after both airports and people, come in 3 colors not available in any other Mykita frame: grey-brown, lilac and neon yellow.  (In case you were wondering, BOB is code for Bora Bora Motu Mute in French Polynesia, and EVE refers to Evenes airport in Norway.  Of course.)  Even the lenses fade from black to the color of the frame/nail polish.  We love the adorable suitcase packaging that they come in.

Mykita x uslu airlines Jet Set all colors

These releases are extremely limited and we are excited to be one of the hand-selected purveyors to get them.  Not to worry ladies (and gentlemen), when you run of nail polish, you can buy it separately as well.

Mykita x uslu airlines nail polish in grey-brown, neon yellow and lilac

The happy couple is currently en route from the Mykita haus in Berlin to our shop in Beverly Hills.  At customs there will definitely be something to declare: hot.