Introduction Shamir, a leader in lens technology, introduces Driver Intelligenceâ„¢ eyeglass lenses, engineered to enhance driving experiences. These lenses address visual challenges with unparalleled clarity, comfort, and safety, day or night. Driver Intelligence consists of two sets of lenses that are offered as a bundle: “Sun” for driving in daylight and “Moon” for nighttime driving.…
Glasses for Golf
At this moment, the top golf players in the world are converging in Los Angeles for the U.S. Open. Golf greats such as Scott Scheffler, Jon Rahm and Brooks Koepka are teeing off at the Los Angeles Country Club, which is practically a putt away from our shop. All this got us thinking about eyewear…
Max Pittion Relaunch
We are extremely excited to announce that Max Pittion, the iconic eyewear brand known for its bold and enigmatic designs, is entering a new era under the guidance of Tommy O’Gara, CEO of The Light Co., under the guidance of Max Pittion’s son, Bernard Pittion. The brand’s latest iteration aims to pay homage to its…
SHAMIR GLACIER PLUS METAFORM
We are excited about our latest lens offering: Shamir Glacier PLUSâ„¢ Metaformâ„¢, a new treatment that makes for extremely thin, lightweight and strong lenses Metaform is a film lamination technology, used in automotive, aviation and space industries (including NASA), which can now be applied to the lenses in your eyeglasses. The film is applied together…
A Visit from Tommy O’Gara
As eyewear enthusiasts, we love it when our favorite designers come to visit. So you can imagine our excitement when Tommy O’Gara, “the Man behind some of the world’s best Eyewear” came all the way from Japan to talk shop with Dan Deutsch at our Sunset Plaza boutique. Tommy is the director of The Light…
Varilux X
Varilux X represents the latest design in progressive lenses from Varilux. Compared to earlier designs, the Varilux X improves vision at arm’s length reducing the need to tilt your head to find focus. Transitions from near to far are improved. And feelings of off-balance are reduced or eliminated. Varilux X is one of many progressive…
Eyezenâ„¢ lenses for digital eye strain
 Eyezenâ„¢ lenses are are designed to reduce digital eye strain. They reduce exposure to harmful blue light. And they provide sharper vision than ordinary single vision lenses. Although they are designed to allow your eyes to relax while focusing up close, Eyezenâ„¢ lenses are intended for everyday, all-purpose use. The lens design alleviates eye…
New Arrivals: Celine Spring 2018
We just got done unpacking the Celine Spring 18 collection. With a number of recent changes at Céline, we were eager to get the new product in hand. Hedi Slimane was recently announced in January as the maison’s new artistic, creative and image director, and although we look forward to seeing her hand in future…
Etnia Barcelona Trunk Show
We invite you to experience the whole range of styles and signature colors from Etnia Barcelona, all in one place. Between their collections, Etnia has something for everyone. Originals is comprised of colorful frames for people seeking to express their creative side. Vintage focuses on lovers of the classic form. And Etnia’s Advanced collection, which…
Bianca de la Garza’s Sunglass Addiction
A big thank you to Bianca de la Garza for featuring us on her blog! De la Garza is the CEO of Lucky Gal Productions and Garza Digital. The Emmy Award-nominated, Latina host and journalist created and anchored the late night show BIANCA, which aired in 20 million homes. Bianca has crisscrossed the globe for…
Goggles for Burning Man, Born in Ibiza
Capote Eyewear Incubus These goggles from designer Alex Capote were designed specifically with the desert in mind. They make for a runway piece of sorts, but not the kind of runway found at NYFW; we’re talking the arid Playa of Burning Man’s Black Rock Desert. For years, Capote had been looking for quality goggles to…
Faces of Hope
“Faces of Hope”: a new mural at the Sunset Plaza shop by Ricardo Aguilar Aguilar has been drawing his Faces of Hope since 1994. He is an early advocate of coloring for adults, personally inviting people to color his designs at concert venues, hospitals, schools and factories. No face is the same- “because each face…