At this time of year, we tend to have have a lot of people passing through our shops on their way to Coachella. People coming to the festival from around the world touch down in Los Angeles before trekking out to the valley, picking up that perfect accessory to make their Coachella outfit complete.
It may come as no surprise that we think sunnies are the most important part of your festival fashion: both to see and be seen. Your lenses color the world for you. They’re your real world filter. It’s about what frequencies you want to allow into to your life. And very important: a quality pair of lenses will protect your eyes from the harsh desert sun.
Custom Anne et Valentin
Here we have taken some already awesome Anne et Valentin optical frames and fitted them with custom sunglass lenses. We started with already cool frames – both round and retro-inspired; and then carefully chose tints and mirror coatings to both complement the frames and take take them to the next level.
Customizing your festival sunnies is a perfect way to express yourself. This is just a small sample of some of the looks that we’ve dreamed up. What kind of vision are you dreaming up for your Coachella sunnies?
Elie Saab Eyewear
Elie Saab has just dropped his first eyewear collection. Distribution is extremely limited, and we are excited and proud to be carrying Elie Saab Eyewear at our shops and online.
It goes without saying that the finest materials were used. Saab selected Zeiss as partner for the lenses and barely-there gold mirror coatings. Frame surfaces are plated in gold or palladium.
The Couronne (French for crown) styles stand out with their harmonious combination of metal and acetate. A gold foliage design drapes the top of the frame. Couronne styles are available in round or aviator. The acetates colors are characteristic of the Elie Saab house and are generally soft hued, with the exception of the round couronne which also comes in black – the only one in the collection.
The Chaine (chain) designs evoke the feel of twisted metal. Whereas Couronne is a reference to nature, Chaine brings to mind a modern, industrial sensibility. The chaine motif is available in the highly geometrical circular and square forms and in two colorways – gold or palladium.
The Diamant (diamond) style stands alone. Diamant features gold netting at the corners of the frame, which is then further embellished with Swarovski crystals. This idea feels very in line with the intricate stone and bead work of Elie’s Saab’s haute couture. Diamond faceting demands an increase in the thickness of the lens. Shimmering details all work together to create a fairytale effect.
For their first eyewear collection, Elie Saab went all out with details, but stayed reserved with respect to shape and color. Round, square, aviator; gold, silver – the basics. But runway looks from Elie Saab’s FW17 ready to wear show in Paris hinted that Saab will be pushing the envelope with things to come: organic and more inventive forms; eyewear that combines acetate fronts and metal temples; a larger range of colors from white to navy blue.
With a distinctive voice, Elie Saab has made a bold first foray into eyewear. We look forward to seeing more from the line as it continues to develop.
The new Céline Sunglasses collection for Spring Summer 2017 has just been announced. We got a sneak peak of the new styles at the Beverly Hills Hotel and were lucky to have our friend Jasmine there to model the new styles.
The Céline SS17 sunglasses release includes 9 new styles as well as new colorways for existing styles.
Three dimensional cuts play a key role in the collection. The Céline 41449/S (larger) and 41450/S Kate (smaller) are based on squared shapes with beveled acetate that turns the eyewear into a stunning boxes of light. These styles are both instant classics.
The rounded Céline 41448/S Ava is part of the same design family. Particularly noteworthy is the jeweled-toned Beige colorway that catches the light in a spectacular way.
In formal contrast, there is the Céline 41445/S, launching in the strong shades of black, white and the very characteristic, blushy Céline colorway Pink. Calling to mind the curves of a pair of lips, the outward facing contour on the browline is and feminine and dramatic.
Frames Within Frames
Two frames which bring a new aesthetic to the Celine line, the Céline 41446/S Zoe and Céline 41447/S Petra, reflect the idea of a “frame within a frame.” A thin, luminous outer layer is just translucent enough to reveal a slightly more defined peek-a-boo frame beneath. The play of light gives new meaning to core colors gray and petroleum blue, while each style comes in one additional colorway for the more adventurous: Fuchsia (41446/S) and Orange (41447/S).
Céline has stepped into a new arena with the release of two new frames constructed with a titanium sheet front. Although this may seem like a radical departure, the Céline 41451/S Ed and Céline 41452/S Mila are very much in the Céline sunglass tradition with respect to clean lines, distinctive shapes and house palette.
On the Edge
The runway piece for this season is extremely sharp. With a flat top, severe pantoscopic tilt and acutely angular corners, the Céline 41468/S Edge is poised to cut a unique position in the fashion world. Available exclusively in black or blue, this piece isn’t expected to ship until the first week in March, but order now and we will send it out immediately upon release. Keep an eye out for the Céline Edge on the runway and in ads.
The Céline SS17 Sunglass release also includes new colorways for existing favorites, including Baby Audrey, Thin Shadow, Lea and Marta. Baby Audrey and Lea have been both updated with stunning whites, and Baby Audrey also now comes in Transparent Brown. Both the Marta and Thin Shadow has been released in two of this seasons knockout candy colors: Teal and Transparent Fuchsia.
Pre-order the Celine SS17 collection now, before the officially release- we will send them out just as soon as they arrive. For the Céline SS17, we are expecting a ship date of approximately February 18th. You can also shop the rest of the Céline sunglass collection here. If you choose in-store pick up, let us know which location in the comments and we will make sure the frames are properly adjusted for you when you pick them up. We ship them to customers in the US for free.
Besides sunglasses, the Céline SS17 release also includes several optical styles based on the sunglasses in the collection. But to see what’s new in Céline optical, you’ll have to visit us in one of our shops.
Céline Sunglasses SS17
Here are the new styles:
Céline 41447/S Petra$450.00 Select options
Céline 41446/S Zoe$450.00 Select options
Céline 41445/S$375.00 Select options
Céline 41449/S$415.00 Select options
Céline 41448/S Ava$375.00 Select options
Céline 41452/S Mila$550.00 Select options
Céline 41451/S Ed$550.00 Select options
Céline 41450/S Kate$415.00 Select options
Celine 41468/S Edge$405.00 Select options
Introducing Maui Jim’s Newest Lens, Blue Hawaii!
Overflowing with vibrant blues, Maui Jim was inspired to create a new lens for those that thrive on color. Developed as a fashionably fun option for for those who want a pop of color, Blue Hawaii provides a stylish new look that offers the same amazing color enhancement and clarity as all other Maui Jim lenses.
The secret behind Maui Jim’s clarity and enhancements is PolarizedPlus2, which enhances the colors your eyes naturally perceive, so you see vibrant, saturated colors with a higher level of contrast and greater depth perception. For their Blue Hawaii, Maui Jim starts with a neutral gray color enhancing polarized lens and and then meticulously apply a blue mirror coating.
Blue Hawaii lenses are available in prescription.
Maui Jim infuses their lenses with a patented blend of three rare earth elements to enhance red, green, and blue light waves. These elements increase and balance the saturation of colors we need to see, and filter out the colors we cannot see that cause a lack of clarity. So colors pop and your world comes to life!
Have you seen the latest lookbook from our friend Shay Mitchell? The clip throws a spotlight on Shay’s sunglasses collection, featuring sunglasses from Dan Deutsch Optical Outlook. In the video, she flips through a series of looks by Bottega Veneta, Céline, Dior, Dita, Eyevan, Fendi, Jacques Marie Mage, Max Pittion, and Saint Laurent. Shots of her gorgeous face without shades bookend the experience.
Check back here soon to shop the collection. Which one is your favorite?
The snowy Japanese prefecture of Fukui is known as the home to a number of crafts including the manufacture of swords and knives, saki, and Echizen paper. There is one other handmade product known around the world made by master craftsman in Fukui, Japan: eyewear. Based in the city of Sabae, Eyevan 7285 is a shining example of the kind of workmanship that goes into creating a pair of glasses in Fukui.
We try to bring you photos, video and news from the optical designers around the globe but sometimes we like to bring you a little promotion of our own. Recently, DDOO created a new video to showcase some of our favorite lines, shot in some of our favorite LA locations: Royce Hall at UCLA, in a convertible driving down Sunset Blvd., and in the sand at Manhattan Beach. The film features eyewear by Mykita, Barton Perriera, and Dan Deutsch Eyewear.
Kenzo hearts Masunaga
Kenzo Takada has been wearing Masunaga frames for years, since he was first introduced to them by his optician in Paris. He’s admired the brand for its timeless designs and unparalleled craftsmanship. When Takada gets the opportunity to design a line of sunglasses for the generations old Japanese eyewear factory, the results are amazing.
Masunaga x Kenzo Sunglasses
The capsule consists of 6 models, each available in 3 colorways, for a total of 18 pieces. Motives stamped into the rims reference 1920’s watch design and include Kenzo’s family crest, the campanula flower.
The collection is made from titanium, which means lightweight and comfortable to wear. Certain pieces also feature Masunaga’s signature acetates. All frames in the capsule include polarized lenses with anti-reflective coating on the inside.
In addition to the standard collection, Takada directed the skilled craftsmen at Masunaga to create a solid gold edition by welding titanium onto solid 18K gold segments at the temples, a near impossible task, which they seamlessly execute.
A contemporary of Yves Saint Laurent, Takada was one of the architects of the pret-a-porter movement in Paris in the 1970s. He was one of the first male students at the Bunka fashion school in Tokyo and upon graduation in 1964 moved to Paris to make his mark. By successfully selling his fashion sketches he was able to stay in Paris longer than he had initially hoped. In 1970 he opened his boutique known then as Jungle Jap. His designs were known for bright colors and patterns .
In 1993 Mr Takada sold his Kenzo brand to LVMH. Later when when he stepped away from the company for good, people wondered what one of the most important contemporary fashion designers in the world would do next. He has continued to paint and serves as the honorary president of the Asian Couture Federation. He has designed housewares, a yacht, a hotel, jewelry. And now this…
We are excited and honored to be one of the few retailers of this extremely limited collection in the world. Only 100 sets will be produced in the standard set, with the addition just 5 pieces of each model in the 18k gold.
Expected arrival date is late January. Available for pre-order now. Preview the collection here:
We had such a blast with Shay Mitchell at our West 3rd St shop yesterday. What an all-around awesome person! How fun is this instagram video she made?
Shay, thanks for the visit and the insta-love. You rock!
M. Cohen in Thom Browne
Neighbor, tastemaker, jewelry designer, and friend M. Cohen in our 3rd street shop accessorizing his personal stack of amazing M. Cohen bracelets with a pair of red, flat Thom Browne aviators. Check out his his gorgeous collections online or, even better, in person at his boutique on 3rd.
Never leave your wrists naked
Eyewear is jewelry to the face