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Max Pittion Relaunch

We are extremely excited to announce that Max Pittion, the iconic eyewear brand known for its bold and enigmatic designs, is entering a new era under the guidance of Tommy O’Gara, CEO of The Light Co., under the guidance of Max Pittion’s son, Bernard Pittion. The brand’s latest iteration aims to pay homage to its heritage while embracing a more modern approach. Max Pittion frames are meticulously crafted from exceptional materials in small quantities, combining French style with Japanese technique. The launch collection includes four timeless, genderless frames: the Politician, the Wellington, the Crown Panto, and the Panto, available in both optical and sun versions. Available for purchase in store at our Sunset Plaza boutique, each one is produced in an initial limited edition of 50-100 pieces each.

We are proud that Dan Deutsch is one of a very small handful of shops in the United States to participate in the launch.

The campaign was shot by photographer Moses Berkson, and stars film director and writer Aaron Rose as well as Izzy Glaudini, lead singer of the Los Angeles-based rock band Automatic.