We are extremely excited to announce that Max Pittion, the iconic eyewear brand known for its bold and enigmatic designs, is entering a new era under the guidance of Tommy O’Gara, CEO of The Light Co., under the guidance of Max Pittion’s son, Bernard Pittion. The brand’s latest iteration aims to pay homage to its…
Category: Eyewear Designers
We get excited about the designers we carry.
A Visit from Tommy O’Gara
As eyewear enthusiasts, we love it when our favorite designers come to visit. So you can imagine our excitement when Tommy O’Gara, “the Man behind some of the world’s best Eyewear” came all the way from Japan to talk shop with Dan Deutsch at our Sunset Plaza boutique. Tommy is the director of The Light…
New Arrivals: Celine Spring 2018
We just got done unpacking the Celine Spring 18 collection. With a number of recent changes at Céline, we were eager to get the new product in hand. Hedi Slimane was recently announced in January as the maison’s new artistic, creative and image director, and although we look forward to seeing her hand in future…
Etnia Barcelona Trunk Show
We invite you to experience the whole range of styles and signature colors from Etnia Barcelona, all in one place. Between their collections, Etnia has something for everyone. Originals is comprised of colorful frames for people seeking to express their creative side. Vintage focuses on lovers of the classic form. And Etnia’s Advanced collection, which…
Bianca de la Garza’s Sunglass Addiction
A big thank you to Bianca de la Garza for featuring us on her blog! De la Garza is the CEO of Lucky Gal Productions and Garza Digital. The Emmy Award-nominated, Latina host and journalist created and anchored the late night show BIANCA, which aired in 20 million homes. Bianca has crisscrossed the globe for…
Goggles for Burning Man, Born in Ibiza
Capote Eyewear Incubus These goggles from designer Alex Capote were designed specifically with the desert in mind. They make for a runway piece of sorts, but not the kind of runway found at NYFW; we’re talking the arid Playa of Burning Man’s Black Rock Desert. A post shared by CAPOTE (@capoteyewear) on Aug 22, 2016…
Anne et Valentin Custom Coachella Sunnies
Coachella Sunnies At this time of year, we tend to have have a lot of people passing through our shops on their way to Coachella. People coming to the festival from around the world touch down in Los Angeles before trekking out to the valley, picking up that perfect accessory to make their Coachella outfit…
Elie Saab Eyewear SS17
https://youtu.be/Ux503bUlZ0k Elie Saab Eyewear Elie Saab has just dropped his first eyewear collection. Distribution is extremely limited, and we are excited and proud to be carrying Elie Saab Eyewear at our shops and online. It goes without saying that the finest materials were used. Saab selected Zeiss as partner for the lenses and barely-there gold…
Christian Serratos for Bello Mag
Christian Serratos for BELLOmag Photos: Brandon Sosa& Arthur Galvao Hair: Sienree Makeup: Nicole Walmsley Styled by: Lisa Cera & Tyler J McDaniel Eyewear: Dior, courtesy Dan Deutsch Optical Outlook
New Céline Sunglasses SS17
The new Céline Sunglasses collection for Spring Summer 2017 has just been announced. We got a sneak peak of the new styles at the Beverly Hills Hotel and were lucky to have our friend Jasmine there to model the new styles. The Céline SS17 sunglasses release includes 9 new styles as well as new colorways…
Maui Jim’s Newest Lens – Blue Hawaii
Introducing Maui Jim’s Newest Lens, Blue Hawaii! Overflowing with vibrant blues, Maui Jim was inspired to create a new lens for those that thrive on color. Developed as a fashionably fun option for for those who want a pop of color, Blue Hawaii provides a stylish new look that offers the same amazing color enhancement…
Shay’s Sunglasses Collection / Winter Lookbook
Shay’s Sunglasses https://www.youtube.com/watch?v=Zik8p3ZJTBc&rel=0 Have you seen the latest lookbook from our friend Shay Mitchell? The clip throws a spotlight on Shay’s sunglasses collection, featuring sunglasses from Dan Deutsch Optical Outlook. In the video, she flips through a series of looks by Bottega Veneta, Céline, Dior, Dita, Eyevan, Fendi, Jacques Marie Mage, Max Pittion, and Saint…