l.a.Eyeworks makes imaginative and uniquely crafted frames that change the way people think about eyewear. Designed in Los Angeles by Barbara McReynolds and Gai Gherardi, l.a.Eyeworks’ award-winning glasses are known for their bold shapes, imaginative handling of materials, and expressive use of color. In addition to groundbreaking ideas for glasses, l.a.Eyeworks’ pursuit of “Uncensored Visions” redefines perceptions with explosive marketing concepts, socially charged messages, and a signature portrait ad campaign anchored by the legendary tagline: “A face is like a work of art. It deserves a great frame.” Known to frame lovers worldwide, the playful and provocative lexicon of l.a.Eyeworks has infiltrated the pop culture landscape from fashion to publishing to art and film.
About a year ago the good people at l.a. Eyeworks met a Los Angeles artist named Molly Schiot, and it was love at first sight. (She wears an l.a. Eyeworks frame after all.) The ensuing collaboration was a trio of videos that focused on 3 Southern California habitats: city, desert and ocean, as seen through the lenses of…
We can’t wait to get our hands on LA Eyeworks S/S 2011 Collection. Gai Gherardi and Barbara McReynolds, the geniuses behind the brand, have been working their magic again, and we’re counting the days until our shipment arrives. Among the highlights of the collection is Quinn, a mixed-media cat eye. Gai and Barbara’s talent for…