Will you be attending the Academy Awards on Sunday? Whether you’re the host, like this year’s James Franco or Anne Hathaway, an underdog nominee, like Winter’s Bone producers Anne Rosellini and Alix Madigan-Yorkin, a guest or even a seat-filler, you will want to take some extra steps to make sure your eyewear is picture perfect.
If you are wearing glasses to the event,
Make sure your lenses aren’t scratched. If they are, get your lenses replaced (there may still be time!) Make sure to have anti-reflective coated lenses so that your eyes come across clear and bright.
Make sure the frames and lenses are clean. Have the glasses ultrasonically cleaned by a professional in advance. At the very least bring a micro-fiber cleaning cloth with you and if possible a small bottle of cleaner especially formulated for anti-reflective coatings, as well. Anti-reflective lenses can easily smudge and you can’t have that!
Make sure the frames are adjusted properly. You want to be comfortable, and you want to make sure your glasses are properly fitted and not crooked. It’s normal for eyewear to come out of adjustment over time, so come in close to the event to make sure everything is perfect. A full adjustment will include making sure any screws are properly tightened.
Bring a spare. Slip a second pair into your inner coat pocket or clutch. Wardrobe malfunctions can happen to the best. The backup pair can be exactly the same or something different for an instant costume change.
When selecting eyewear for the Academy Awards, make sure to coordinate your glasses with the rest of your outfit. Glasses are jewelry to the face. Don’t let them be an afterthought. Sunglasses are ok on the red carpet, but make sure the lenses aren’t too dark. You want the power of your eyes to come through.
Matching sunglasses and nail polish….why has no one come out with this sooner? Leave it up to Mykita to team up with Uslu Airlines (the cosmetics company, not an actual airlines) for this brilliant collaboration they’re calling: Jet Set.
The two aviator styles BOB and EVE, named after both airports and people, come in 3 colors not available in any other Mykita frame: grey-brown, lilac and neon yellow. (In case you were wondering, BOB is code for Bora Bora Motu Mute in French Polynesia, and EVE refers to Evenes airport in Norway. Of course.) Even the lenses fade from black to the color of the frame/nail polish. We love the adorable suitcase packaging that they come in.
These releases are extremely limited and we are excited to be one of the hand-selected purveyors to get them. Not to worry ladies (and gentlemen), when you run of nail polish, you can buy it separately as well.
The happy couple is currently en route from the Mykita haus in Berlin to our shop in Beverly Hills. At customs there will definitely be something to declare: hot.
We can’t wait to get our hands on LA Eyeworks S/S 2011 Collection. Gai Gherardi and Barbara McReynolds, the geniuses behind the brand, have been working their magic again, and we’re counting the days until our shipment arrives.
Among the highlights of the collection is Quinn, a mixed-media cat eye. Gai and Barbara’s talent for color is legendary, and the forces in play in this frame are really exceptional. Perforated metal in candy-apple red is set in front of translucent purple acetate. The temples echo the duet of color and material, here side by side instead of front to back. Every element of this frame works together to create a piece that screams wow!
We’re loving all the videos that eyewear designers are putting out these days. This high-energy entry from Etnia of Barcelona, directed by Mawashi Geri with music by Goiko Martínez, that really captures the eyewear company’s playfulness and alegría de vivir.
We’re in love with these new retro-inspired Barton Perreira frames that just arrived in our West Hollwood shop. Named Dillinger and available in a color called “Heroin Chic” (pictured below), this new bad boy in town is inspiring us to do something very naughty.
Some months ago I was fortunately enough to be assisting Paul Anka in my Beverly Hills store. When the time came to pay, Anka hands me a blank check–no “Dan Deutsch,” no “Optical Outlook,” no dollar amount…nothing but an autograph. “Paul,” I say. “Can I take this and go buy a boat?” He just turns around and smiles.
All I can say is, I’m really enjoying my new boat. Thank you so much, Paul Anka!
We’re crazy about La LOOP necklaces for eyewear, and we think everyone on your holiday list deserves one this year….the perfect holiday gift. Here’s why:
They’re functional art. (A true museum piece – watch the video above for the story)
They’re the perfect gift for someone who has everything (who doesn’t lose their glasses?)
They work well for men or women. (Brad Pitt, Rod Stuart, Demi Moore and Heidi Klum all wear them.)
They come with a luxurious red satin box that will put a smile on anyone’s face.
There is one for everyone on your list. Styles range from sporty to elegant to hip and are crafted with materials ranging from leather and sterling silver to exotic corals and woods. Prices range from $29-$500+
Jewelry is easier to give than glasses (and everyone loves getting jewelry!)
You have an opportunity to meet the artist and create your own custom piece. (Want to add a sweetheart’s initials or your mother’s birthstone? Read on after the jump.)
La LOOP Trunk Show / Meet and Greet with designer Elizabeth Faraut. The entire line will be available for immediate purchase. In addition, this is a unique opportunity for you to be able to design your own custom necklace, during the event times ONLY.
Thursday, December 16th, 2-4pm
Dan Deutsch Optical Outlook | West Hollywood
8555 Sunset Blvd
West Hollywood, CA 90069
Friday, December 17th, 12-2pm
Dan Deutsch Optical Outlook | Beverly Hills
437 N Bedford Drive
Beverly Hills, CA 90210
If you want to buy before the event or shop at a different location, don’t worry: all Dan Deutsch Optical Outlook locations regularly stock La LOOP.