This just in: Celine Eyewear
We are very excited to present our newest arrival: Celine Eyewear, glasses and sunglasses for women who have an appreciation for things that
[quote]…suggest something new but made to last far beyond fast-trend fashion.[/quote]
Fashion bloggers Chiara Ferragni, Rumi Neely, and Carolina Engman have all been featuring the line prominently for some time, making Celine’s iconic “Audrey” one of the most photographed sunglasses on the style blogosphere today.
And Celine eyewear has had quite a lot of play in mainstream fashion magazines, having been featured recently in Italian Elle; Marie Claire; and Vogues China, UK, Germany and on the cover of Teen Vogue. Style icons Gwyneth Paltrow, Cate Blanchett, Kirsten Stewart, Kate Bosworth, and Carey Mulligan are being seen in them, too.
Celine is the same fashion brand whose clothing and handbags are known for their clean lines, minimalist luxury and mega sophistication. We think their it sunglasses are every bit as lust worthy as their it bags. Celine’s Luggage Tote is one of the hottest bags around.
Celine Then and Now
Céline Vipiana founded the company in 1945 as a made-to-measure children’s shoe company, which later developed into a women’s accessories line. In 1960 Céline made its debut into ready to wear. Michael Kors became creative director in 1997.
Today, Celine is defined by the minimalist luxury vision of current creative director Phoebe Philo. Philo got her start as Stella McCartney’s first design assistant at Chloe. She was the creative force behind their high waisted flares, wedge sandals and the instantly-sold-out-can’t-even-backorder padlocked Paddington bags. Philo, whose devoted fans are affectionately known as “Philophiles”, dropped everything to focus on her children, relaunching her career 3 years later to oversee the house of Celine, now one of LMVH‘s luxury brands.
Philo’s influence can be seen in Celine’s focus on volume, shape, and clean, and sometimes futuristic details that that have become hallmarks of the brand. Celine tends to attract women with strong personality. Philo tells the NY Times,
“I think [the Celine customer] likes a certain amount of anonymity. I try to offer clothes that allow that.”
The eyewear is bold and seductive, and marked by few distinct characteristics: unconventional shapes (one of our favorites is the boxy “TV screen”), thick, oversized acetate frames with smooth edges, well defined lines and minimized logos. Specific frames are defined by other details such quality details as 3-stud corners, triple bridges and seven-barrel hinges.
Every detail is thought out, right down to the delivery. Celine frames come in a soft and snug protective pouch and then enclosed in a simple paper envelope…as if each piece were sealed with a kiss.
Take a look: