Masunaga has been hand crafting eyewear in Fukui, Japan since 1905. The care and dedication to quality they feature is of a level rarely seen in the optical industry, and in honor of them entering the American market, Masunaga and DDOO partnered to showcase nine top craftsmen in Los Angeles and ask them, “What does craftsmanship mean to you?”

And you can get involved, and even win prizes! Post a pic of you & your craft to Twitter or Instagram with the hashtag #WhatsYourCraft and you could win a free pair of Masunaga frames, or any one of multiple amazing prizes featuring the internationally acclaimed craftsmen featured in our series.