Elie Saab Eyewear SS17

Elie Saab Eyewear Elie Saab has just dropped his first eyewear collection. Distribution is extremely limited, and we are excited and proud to be carrying Elie Saab Eyewear at our shops and online. It goes without saying that the finest materials were used. Saab selected Zeiss as partner for the lenses and barely-there gold mirror […]

Shay’s Sunglasses Collection / Winter Lookbook

Shay’s Sunglasses Have you seen the latest lookbook from our friend Shay Mitchell? The clip throws a spotlight on Shay’s sunglasses collection, featuring sunglasses from Dan Deutsch Optical Outlook. In the video, she flips through a series of looks by Bottega Veneta, Céline, Dior, Dita, Eyevan, Fendi, Jacques Marie Mage, Max Pittion, and Saint Laurent. […]

Summer 2015 Campaign Video

We try to bring you photos, video and news from the optical designers around the globe but sometimes we like to bring you a little promotion of our own.  Recently, DDOO created a new video to showcase some of our favorite lines, shot in some of our favorite LA locations: Royce Hall at UCLA, in a […]

Video: Fendi Color Block Sunglasses

Fendi heralds their unique “frame in a frame” with this stylized video featuring the singer Kiesza. Look out for Fendi designs like their striped “Pequin” motif. The filmmakers play with light and shadow in a way that mimics the way light moves through the multiple layers of the eye-catching Fendi color block sunglasses.

Miu Miu Sunglasses Video with Lupita Nyong’o

Miu Miu Sunglasses Video with Lupita Nyongo and Elle Fanning Thubnail

We have loved the playfulness of Miu Miu sunglasses from the moment we laid eyes on them. And now Miu Miu has released a super fun Spring/Summer 2014 campaign video, just long enough to whet the appetite. The video was shot by Inez & Vinoodh with a nod to video game pacing and techno sounds. The video stars fashion icons […]

Barton Perreira 2014 Campaign Video

Barton Perreira Video still

Barton Perreira 2014 Campaign Video The video, which features models Chris Brown and Petie Sjogren is beautifully shot in the Pacific ocean by Barton Perriera and cinematographer  president Tim Cadiente. It is a perfect vehicle to show off Barton’s latest eyewear, designed right here in California. It’s the classic tale of wanderlust. Boy’s airstream is stuck […]

New Collection: Miu Miu Eyewear

New Collection Miu Miu Video

We’re excited announce Miu Miu Eyewear as the most recent addition to our collections. Here’s a teaser video for their Fall / Winter 2013 release. Clap your hands now…

An inside look at Mykita’s craftsmanship – VIDEO

inside look at mykita craftsmanship

New Making-Of Videos from Mykita Mykita just released a series of videos that allow us an inside peek — not only into their creative process, but into the manufacturing process as well. Their impeccable craftsmanship and creative ideals carry through to these videos – detail oriented and engaging. Have a look at the elegant way […]

Alain Mikli’s Chamarel Collection

Alain Mikli Chamarel. Temple detail.

Chamarel – a fresh approach to classic Mikli We are loving the new Chamarel collection by Alain Mikli. Mikli has been showcasing checkers since the brand launched in 1978. This new approach to the traditional motif features non-repetitive patterning, plenty of open space and 9 combinations of gorgeous color.      

Ray-Ban Aluminum Clubmasters

Ray-Ban Aluminum Clubmaster Video Thumbnail

Aluminum Eyewear A blast from the past brings us the Ray-Ban Clubmaster in a new incarnation. Ray-Ban’s iconic style, first introduced in the 1980’s was modeled after browline glasses first made popular in the 1950’s.  Although some predecessors were available in aluminum, this is the first time Ray-Ban has released the Clubmaster in the lightweight […]

Masunaga presents #WhatsYourCraft

Masunaga has been hand crafting eyewear in Fukui, Japan since 1905.  The care and dedication to quality they feature is of a level rarely seen in the optical industry, and in honor of them entering the American market, Masunaga and DDOO partnered to showcase nine top craftsmen in Los Angeles and ask them, “What does craftsmanship […]