Barton Perreira 2014 Campaign Video The video, which features models Chris Brown and Petie Sjogren is beautifully shot in the Pacific ocean by Barton Perriera and cinematographer president Tim Cadiente. It is a perfect vehicle to show off Barton’s latest eyewear, designed right here in California. It’s the classic tale of wanderlust. Boy’s airstream is stuck…
New arrivals from Ray-Ban in Westwood We recently got a shipment from Ray-Ban in our Westwood Village shop that really piqued our interest. Ray-Ban is always coming up with something new, but there were too many notables this time for us to keep quiet. Clubmasters fold and go platinum Although not the first sunglasses to…
Actor, model and longtime acquaintance Jack Scalia stopped in to our Beverly Hills store recently to say hi. Dan and the sex symbol, whose career was launched by an underwear ad and is best known for his role in All my Children, found something in common: a deep fondness for the color blue.
We’re excited announce Miu Miu Eyewear as the most recent addition to our collections. Here’s a teaser video for their Fall / Winter 2013 release. Clap your hands now…
face fashion If you’re looking for shades in L.A.- and who isn’t?- Dan Deutsch is the man to see. Vogue’s Robert Sullivan talks to the glasses guru. There is no flashing light on his car, no siren, no police escort, but the Jeep Grand Cherokee of Dan Deutsch, optical stylist, has the feel of an emergency vehicle…
Thierry Lasry in Beverly Hills Recently Thierry Lasry came by our Beverly Hills shop to show us his latest sunglass designs. Lasry loves Los Angeles for the sense of freedom that the city affords. The feeling is mutual. We were seriously impressed with the new release. There were new colors, new designs, and this time,…
New Making-Of Videos from Mykita Mykita just released a series of videos that allow us an inside peek — not only into their creative process, but into the manufacturing process as well. Their impeccable craftsmanship and creative ideals carry through to these videos – detail oriented and engaging. Have a look at the elegant way…
Chamarel – a fresh approach to classic Mikli We are loving the new Chamarel collection by Alain Mikli. Mikli has been showcasing checkers since the brand launched in 1978. This new approach to the traditional motif features non-repetitive patterning, plenty of open space and 9 combinations of gorgeous color. Image courtesy alainmikli.com
Aluminum Eyewear A blast from the past brings us the Ray-Ban Clubmaster in a new incarnation. Ray-Ban’s iconic style, first introduced in the 1980’s was modeled after browline glasses first made popular in the 1950’s. Although some predecessors were available in aluminum, this is the first time Ray-Ban has released the Clubmaster in the lightweight…
The Gorgeous Britt Ekland looking adorable in vintage Dan Deutsch cateye sunglasses. The Bond girl and actress extraordinaire brightens our day whenever she comes in.
Multi-media artist and model Niki Sabet in front of the lens. Photography by Viktorija Pashuta. Sunglasses by Zero G.
He’s played with Cher, Lionel Richie and Michael Jackson. Bass guitar dignitary and longtime friend Don Boyette comes in for a new groove before setting off for the seaven seas with Michael Jackson THE IMMORTAL World Tour.